Willie’s Reserve: Willie Nelsons New Cannabis Brand

41519-show-93862March 30th, 2015 – Legendary musician and consummate marijuana enthusiast, Willie Nelson has developed his very own high-grade marijuana strain. The strain is called Willie’s Reserve and will soon be available to the public and dispensaries that meet Nelson’s strict quality standards. States that have legalized marijuana are going to see Nelson’s very own cannabis retail stores within the next year. These stores will also sell Willie’s Reserve vaporizers and other highly valued paraphilia. Michael Bowman, Nelson’s business partner and marijuana lobbyist, has called the business model underpinning his retail stores as, the “anti-Walmart model.” Further explaining,

“It will be like when you walk into a Whole Foods store. Whole Foods has their 365 brand, or you can buy Stony Brook, or you can buy Horizon… It’ll all fall under that umbrella of ‘here’s our core beliefs, and here’s our mission statement,’ and they will be a part of that, to be a part of us.”

The core belief is to support and enable small organic growers that will make high quality crops, accessible to the public. Nelson’s a refreshing leader in this emerging industry, his longtime devotion to the legalization of cannabis and the social dilemmas attached to its prohibition, has made him all the more reliable in his approach. Bowman explained the importance of engaging conservatives, who continue to support the prohibition of cannabis, by showing them the underlying math of prohibition, saying,

“Here’s what we’re spending in drugs, here’s what we’re doing to destroy peoples lives. And with the ending of prohibition, we can transition from very energy intensive and chemical intensive crops to something much more energy-efficient and environmentally benign, and be creating more products”

The main hope is that the figures will appeal to conservative mandates, beginning a state-by-state repeal of strict Cannabis laws. Willie Nelson and Michael Bowman understand the financial opportunities that the legalization of marijuana will yield, but moreover they understand the crucial need to support small growers who intend to produce a grade “A” organic crop. Willie’s Reserve is on its way to becoming the most forward-thinking marijuana brands, staying intact with its core activist principles in an up-and-coming billion-dollar industry.



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