April 11th, 2017 – Melissa Etheridge, one of rock music’s great female icons, was announced Tuesday as a keynote speaker for Canada’s leading cannabis industry business event, O’Cannabiz Conference and Expo.
Etheridge is a cannabis entrepreneur and activist who was diagnosed with breast cancer in 2004. Twelve years later, she’s cancer-free and says her battle was made easier by using marijuana.
“I believe anybody who smokes cannabis is using it medicinally, whether they consider it so or not,” she told Billboard. “If it’s my means of relaxing and unplugging and de-stressing at the end of the day, who’s to say that’s not good medicine? Isn’t that what you do when you take your Ambiens and your Valiums and stuff? It’s the same thing. My stress level and all the things I felt contributed to my cancer 12 years ago, I absolutely treat them every day by smoking cannabis and keeping a balance in my life.”
The Bring Me Some Water singer is also working in the marijuana business. Her company, Etheridge Farms, will be making cannabis products available for California medical patients.
“I’m right in the process of branding,” she told Billboard. “There’s a balm that’s so good for muscles and arthritis. I have my own smoke, some edibles and some [oil] cartridges. I’m really just entering the market with what I’ve learned in the last 10 years about cannabis… in wanting to bring a product to America that is focused on health and on wellness and how important this plant is and used to be in our medicinal system.”
The O’Cannabiz conference takes place April 21 – 23 at the Sheraton Centre Toronto Hotel.
The O Cannabiz Conference, is brought to you by the same folks who produce the immensely popular Canadian Music Week. O Cannabiz happens the day after 420. The event is for patients, physicians, industry professionals, and pretty much anyone else who has a stake in the local or global marijuana market. The conference portion of the show is three days of workshops, guest speakers, and business lunches. Some of the speakers include Tim Cullen, the CEO of Colorado Harvest, Greg Engel, the CEO of Canadian LP OrganiGram, and singer/songwriter Melissa Etheridge who has her cannabis-based product company Etheridge Farms.
Jodie Emery, our Princess of Pot, will be opening the Women’s Breakfast and will no doubt talk about her recent legal troubles. Her former mega brand Cannabis Culture was also a sponsor, but has since been removed, as she was forced to leave the company by court order.
Along with the workshops and lectures, the Grand Ballroom at the Sheraton Center Toronto will have various exhibitors and booths, including paraphernalia companies, licensed producers, cannabis technology companies, and others.
Other keynote speakers confirmed for the event include Bruce Linton, Founder, Chairman & Chief Executive Officer of Canopy Growth Corporation, and Maya Elisabeth, CEO of Whoopi and Maya, a brand of medical cannabis products co-founded by Whoopi Goldberg and geared towards menstruating women. Source.